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A snapshot of how Expedia, Vrbo, and Hotels.com performed across Media.net's PMP supply. Where trip-planning intent turns into booked revenue.
Across every format and DSP, the partnership returned $24.2M in post-ad revenue on $1.3M in spend. Here is the headline read.
Post-ad revenue is up 32% since April, with August holding level with July.
Here is how each Expedia Group brand performed, broken down by geo, format and DSP.
| Format | pROAS | Post-ad Rev | Total Spend |
|---|---|---|---|
| Display | 1,588% | $15.9M | $1.0M |
| Video | 2,498% | $7.9M | $314.6K |
| CTV | 2,476% | $391.8K | $15.8K |
| Geo | Format | DSP | Spend | Post-ad Rev | pROAS | Benchmark | vs Benchmark |
|---|
Four signals from the data worth carrying into the next campaign window.
Expedia, Vrbo and Hotels.com Audio deals went live in August.
The Hotels.com CTV campaign continues to see week-on-week pROAS improvements on the RON deal.
Leveraged proprietary SearchSignals intelligence to curate performant supply. The Weather Channel, New York Post, and Vizio WatchFree+ led delivery, with Vizio leading the CTV charge.
In 6 out of 7 instances since April, post-ad revenue and ROAS spiked on the days after the estimated payout compared with the days before.
Our proprietary intent-to-outcomes data, with exclusive granular signals accessible only via Media.net.
Expedia Deal LibraryOur foundation, and at the center of everything we do
Built on a massive intent-to-outcome data set spanning 16 years
Granular signals that no other vendor can offer or replicate
Made available to our partners at no cost
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